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Social media and pharma – the journey so far

I first “met” Rob Halkes on the Hospice and Palliative Medicine twitter discussion group – it meets and discusses at 8pm every Wednesday evening Central Time for an hour and chats all week under the hashtag #hpm.

Rob just published his latest slide deck on healthcare and social media.  It has 45 slides crammed full of value.

Read it.

P.S.  I put a quick comment on the deck that said

Great summary, Rob. This clearly summarises the journey-so-far for pharma and patient engagement. What you could add is the next generation of applications which are being designed and built around the patient rather than the doctor/clinic/drug/pharma which will shift the balance of power from a communications perspective firmly towards the patient and away from Pharma and Physician. #VRM”

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