I first “met” Rob Halkes on the Hospice and Palliative Medicine twitter discussion group – it meets and discusses at 8pm every Wednesday evening Central Time for an hour and chats all week under the hashtag #hpm.
Rob just published his latest slide deck on healthcare and social media. It has 45 slides crammed full of value.
P.S. I put a quick comment on the deck that said
“Great summary, Rob. This clearly summarises the journey-so-far for pharma and patient engagement. What you could add is the next generation of applications which are being designed and built around the patient rather than the doctor/clinic/drug/pharma which will shift the balance of power from a communications perspective firmly towards the patient and away from Pharma and Physician. #VRM”