Growth Toolkit (Cards & Diary)
This Bundle Includes:
- 1% Diary (choose your colour)
- Cards 3: Game Edition
Insight Without Action Is Just A Nice Idea.
Action Without Insight Is Just Busywork.
Clarity on one side, consistency on the other. The Growth Toolkit connects them into one simple system.
Understand yourself & what you want
Honest questions cut through the noise and surface what you actually care about: your values, your relationships, the goals worth chasing.
Build the plan & implement it daily
The 1% Diary takes those realisations and breaks them into small daily actions that compound into the life you described.
The Game That Opens You Up
42 questions designed to spark real connection, across three levels of depth, plus Twist cards that shake things up. Traditional party games make you laugh. These ones make you feel.
All-new questions
42 brand-new connection questions.
Flame ratings
Three levels of depth, so you choose how far to go.
Wildcard cards
Fake It, Fast Forward, Hot Seat and Nominate flip the game on its head.
A limited gold collector's edition, featuring Steven Bartlett's exclusive question, never asked before.
Steven Bartlett Approved
These aren't random conversation starters. These are questions from The Diary Of A CEO, asked by some of the world's greatest thinkers.
The Plan That Makes It Happen
Once you know what you want, the 1% Diary turns it into a 90-day journey. Big ambitions become small, daily, achievable actions, the things that are easy to do and easy not to do, that compound into real change.
- Define your vision
- Prioritise your goals
- Find your daily 1%s
- Commit for 90 days
- Review & reflect
Undated 90-day journey · 330 pages · weekly & monthly reflections · A5 faux-leather.
The Power Of The 1%
The 1% mindset is about small, consistent actions that build meaningful progress over time. They’re the things that are easy to do and easy not to do. This is about building the 1% mindset.
What It Actually Looks Like
You open up
Pull a few of the deeper cards over coffee or with your partner. A question lands: "What would you do if you knew you couldn't fail?" You realise the goal you keep postponing is the one that matters.
You make it a plan
You write that goal as your vision, then break it into a daily 1%, the one small action that moves you closer.
You show up daily
Each morning you commit to your 1%. Small, consistent, repeatable. Momentum builds.
You reflect & go again
Weekly reflection in the Diary, a fresh card to check in with yourself. The loop turns, 1% at a time.
One Toolkit, Three Ways To Use It
Solo
Use the cards as journaling prompts to understand yourself, then the Diary to act. Your personal growth system.
Together
Open up with a partner or friend, then each keep your own Diary. Grow alongside the people you care about.
As a gift
The thoughtful present for someone starting a new chapter. Reflection and a plan, beautifully boxed.
Frequently Asked Questions
The 1% mindset is about focusing on small, consistent actions that build over time to create meaningful progress. Spoken about by Steven Bartlett as the reason The Diary of a CEO podcast has grown in the way it has, this mindset shifts the focus from chasing drastic transformations to committing to daily, achievable steps. It’s about sweating the small stuff - the actions most overlook but that, over time, make the biggest difference.
They solve two different halves of the same problem. The Cards help you understand what you actually want; the Diary helps you act on it every day. Used together they create a loop of reflection and action, and you save 10% versus buying them separately.
No. Many people start with the Cards to get clarity, then move into the Diary's 90-day journey. Others keep the Cards nearby for weekly reflection while working through the Diary. There's no wrong order.
The Cards: 52 questions across 3 levels (Warm Up, Open Up, The Deep End) plus a blank card to write your own. The Diary: an undated 90-day journey, 330 pages, daily 1% planning, and weekly & monthly reflections.
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